Auditing some stores I found the following : Many of them do not use A+ content.
How important is this ?
According to Amazon Basic A+ content can increase sales by up to 8% and well implemented A+ content can increase sales by up to 20%.
The best part of this is that this is not so hard to be well implemented. It takes the same amount of effort to do a good A+ content that a bad one.
There are three kinds of A+ content you can get:
Basic: Elevate your product descriptions and highlight key features with images, customized text placements, and shoppable product-comparison charts.
Premium : Offer more engaging and informative product listings by adding larger images, videos, interactive hotspots that allow customers to hone in on product features, clickable image or video carousels, question and answer (Q&A) modules, and shoppable product-comparison charts.
Brand Story : Share your brand’s story, values, and mission across all your product listings. Located under “From the brand,” your story can also help drive traffic to your brand by offering links to your Amazon Brand Store and other products in your catalog.
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