When launching a product on Amazon, you should not charge the intended cost from the beginning, since you need to get sales, reviews, and improve your ranking in order to position your product, which is the most important task at this stage.
Therefore, if you want to start crushing it with your product from scratch, you need to follow a pricing strategy where you publish your product at a low price and gradually increase it until reaching the intended price.
The strategy is as follows :
- Week 1 – 50% below target price
- Week 2 – 40% below target price
- Week 3 – 35%
- Week 4 – 30%
- Week 5 – 25%
- Week 6 – 20%
- Week 7 – 10%
- Week 8 – Target Price!
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