Lifestyle Audiences: These audiences are shaped by browsing and purchasing patterns over the past year.
Examples of interest-based audiences might include “fitness enthusiasts” or “book lovers.” Advertisers can leverage these audiences to boost awareness and consideration for products among shoppers whose interests align with the items being promoted.
In-Market Audiences: Boost sales for a brand’s offerings by targeting audiences who have recently shown interest in products within a particular category.
An in-market audience consists of shoppers who are likely to make a purchase soon based on their browsing habits.
This audience includes individuals who have recently viewed items in a specific category or sub-category.
Advertisers leverage in-market audiences to connect with shoppers who exhibit interest in products within a certain category or sub-category, thereby encouraging consideration and purchase of their own products.
For instance, a beverage company aiming to promote a specific brand of juice can use in-market audiences to attract those actively searching for drinks (in-market: beverages) and for juices (in-market: juices).
Demographic Audiences: Target specific groups based on characteristics like gender, age range, household income, or family status. Demographic audiences are created using third-party data combined with Amazon.com insights. These audiences are most effective when combined with other audience types to reach a more precise group of shoppers. For instance, an advertiser might want to market a product to shoppers who are currently interested in similar items and also belong to a particular demographic.
Leave a Reply